Industries

Public & Government

From legacy to leading-edge in the digital era

Legacy systems can’t keep up with modern needs, meaning digital transformation is no longer optional.

Signifly is a digital agency helping public institutions build digital experiences that serve citizens—simply, transparently, and effectively.

Clients

Building trust through better digital experiences

Trust in public institutions starts with clarity, accessibility, and consistency. Grounded in user insights, thoughtful design, and secure technology, we build digital experiences that strengthen the connection between people and public services.

Selected work

Client: Digitaliseringsstyrelsen

Timespan: '20

Key Focus: App Design

For most Danes, the driving licence felt like an established relic. We helped launch a digital alternative to the physical card, crafting a familiar and intuitive design based on user testing and earning a 2021 CCA for Best App Design.

Client: Montreal Metropolitan Airport

Timespan: Nov '24 - Oct '25

Key Focus: Digital Experience

At MET Airport, stress used to be the invisible passenger. To bring calm back into the experience, we built a website accompanied by an AI-companion who delivered verified, real-time responses for passenger queries.

Client: Digitalt Ansvar

Timespan: July '23 - present

Key Focus: E-Commerce

To help the knowledge centre promote responsible digital progress, we elevated the communication and identity to reflect their leadership role and highlight the innovative nature of their work.

Client: Digitaliseringsstyrrelsen

Timespan: '20

Key Focus: App Design

When officials needed to curb infection rates during the Covid pandemic, the Corona Passport acted as a digital stamp to ensure safe access to public areas, winning a Digitaliseringsprisen for its impact.

Client: Library of Parliament Canada

Timespan: Jan '20 - Jan '21

Key Focus: Educational web platform

Parliament is the heart of Canadian democracy. To engage the public in a new way, we partnered to bring to life a universe that allowed users to explore and educate themselves through playful content, video, and games.

Client: Kriminalforsorgen

Timespan: 2020-2022

Key Focus: Recruitment campaign

To recruit potential prison officers, we launched three initiatives blending VR, gamification, and video content to give viewers a peek behind prison walls, and gaining over 31 million media impressions during the campaign period.

Dansk Industri

Developing a design system for DI’s digital products and advising on the evolving digital landscape

Børneulykkesfonden

Launching an online space the reflects their purpose-driven organisation and values of play and creativity

DEA

Distilling the reports of independent, non-profit think tank for politicians and journalists through an UX-optimised website

DOF

Conceptualising and crafting an interactive platform that inspires children to explore and understand the world of birds

Modernising public systems for a digital era
Across physical and digital touchpoints, we help the public sector evolve to meet the needs of modern users. At the heart of our solutions are human-driven designs and technology built to scale positive impact across the population.

Our public and government services

Digital roadmaps and service design to modernise systems

Stakeholder alignment and workshops

UX/UI design for citizen portals, apps, and platforms

Brand strategy and identities for new initiatives, campaigns, or agencies

Design system creation for consistency across touchpoints

End-to-end design and development of digital products

Coffee's on us

Got a feeling we'd be a good fit?

Have a project or challenge you want to spar on? Unsure how to take a project from a boardroom idea to prototype? Chat with us to see if Signifly can help you reach where you want to be.

Nicklas Rønning

Managing Director, Canada

[email protected]

Matthew Staroste

Senior Consultant

[email protected]

Hedvig Aanesen

Director of Clients & Projects

[email protected]

Index

Public & Government

Airport Council International (ACI)

Developing scalable email systems and distinctive brand identities from logo design to strategy and positioning.

2025

Ballerup Kommune

Designing a 5-day UI sprint for the SBF citizen-progress platform and the Loop case-management interface.

2021-2023

Bhavesh Makan

Designing the investor pitch deck for the UK-based founder.

2023-2024

Børneulykkesfonden

Rebuilding the BabySikker app and website, with ongoing design support for the child-safety NGO.

Since 2020

CEC

Building the Public Awareness Toolkit and campaign activations for the Commission for Environmental Cooperation.

2020-2024

Cevea

Designing and building the cevea.dk website and visual identity for the Danish progressive think tank.

2015-2020

Coronapas

Designing the visual layer of the Danish Coronapas in collaboration with Sundhedsdatastyrelsen and Sundhedsstyrelsen.

2021

Dansk Fundamental Metrologi

Crafting the investor pitch deck for the Danish national metrology institute.

2023

Dansk Industri

Designing DI's storybook design system, member sign-up flow, campaign films and the di.dk strategy and analysis.

2015-2025

DEA

Building the dea.nu identity, website and the Hvem Vil Børnene campaign site, with ongoing platform support.

Since 2019

Digitaliseringsstyrelsen

Designing public-sector digital citizen services and campaigns — Digitalt Kørekort, Sundhedskortet, and the Danish Wallet (Tegnebog).

Since 2019

Digitalt Ansvar

Designing and building the website for the Danish NGO fighting digital abuse, with ongoing support.

2023-2025

Digitalt kørekort app

Producing motion illustrations, video and grafisk materiale for the Digitalt Kørekort app, delivered with Digitaliseringsstyrelsen.

2019-2024

DI Klimaklar

2025-2024

DI Klimaklar

2025

DOF - Dansk Ornitologisk Forening

Designing the Børn Kender Fugle initiative for Dansk Ornitologisk Forening's children's birding programme.

Since 2024

Erhvervshus Hovedstaden

Positioning the startup-partnership brand and launching the Founders Growth Collective identity, video and animations.

2022-2025

Giv Blod

Producing the prototype and recruitment video for Bloddonorerne i Danmark's donor campaign.

2016-2019

Government Canada, Library of Parliament

Building the educational web resource for the Library of Parliament of Canada.

2020-2021

IGU - International gas union

Designing and building the IGU website, members portal and World Gas Conference event site.

Since 2024

Innovation Centre Denmark

Concepting and producing the Innovation Kit and Playbook e-book for Innovation Centre Denmark, Silicon Valley.

2018-2019

Jaro Gruppen

Designing UX/UI and building the Ola Lompa learning game for the Norwegian education group.

2023-2024

Kriminalforsorgen

Running multi-year recruitment campaigns — including the Truck/VR experiences and blivfaengselsbetjent.dk — for the Danish Prison Service.

2018-2022

MET Airport

Designing and building the Montréal–Trudeau airport website, with ongoing GPT and performance optimization.

Since 2024

Mitacs

Building the platform MVP for the Canadian non-profit research and innovation organization.

2022-2024

PlanBørnefonden

Producing the Back to School and Christmas fundraising campaigns for the Danish children's-rights NGO.

2025

Røde Kors

Designing the MitRødeKors.dk volunteer portal pre-project and user-research sparring for Dansk Røde Kors.

2023

SproutWorld ApS

Handling marketing-retainer creative and brand support for the plantable-pencil sustainability brand.

2025

Sundhedskortet

Designing the onboarding, campaign material and animation film for the digital Sundhedskort, delivered with Digitaliseringsstyrelsen.

2019-2025

Synapse Connect

Designing the brand identity and website for the network organization.

2023

Tree Canada

Producing the national reforestation campaign for Canada's not-for-profit tree-planting charity.

Since 2025

Vejdirektoratet

Advising on the new vejdirektoratet.dk and Vejregelportal — preliminary analysis, design specs and tender support.

2017-2021