Campaign

Aiming beyond likes
with creative and immersive campaigns

Approach

If marketing is asking someone on a date, then great content is what makes them say yes.

We are experts at taking your brandstory and transforming it into truly immersive content that tiggles the mind and forms lasting relationships with your audience.

From AR to VR to good old video and photo production, it’s about content that gives the “go” to market strategy and creates emotional connection that translates into business value.

Creative campaigs that are about beautiful performance and not just performance marketing. It is bringing emotion, excitement and entertainment to your digital followers, allowing them to interact and always leaving them wanting more.

From concept developers to film crew and software engineers, Signifly has all the in-house creative masterminds you can wish for. Those that flip reality, add secret sauce and tell immersive stories to sway even the major skeptics.

Keeping it cool (and digital), as always.

Objective

Drive behavior in a target audience. Put creativity and insights at the core, and carefully plan how to delight and guide attention and actions.

Kriminalforsorgen

With applications for prison officers down, Kriminalforsorgen needed a branded campaign to capture potential recruits and challenge misconceptions behind the realities of the work. Three initiatives – a gamified interactive campaign, an influencer mini-series, and an immersive VR experience – helped bring players and viewers behind prison walls.

View work study

STX.nu

After the Covid-19 pandemic sent young people packing from their study abroad and gap year plans, STX, a 2-year education program, found an opportunity to recruit more students.

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7-Eleven

With a new brand position, visual and rhetorical upgrade, and several concepts launched for their coffee, hot foods, and frozen yogurt, 7-Eleven's brand has been invigorated with an attitude that speaks to what convenience means today.

View work study

Our Campaign toolbox

Explore

Insights mining

We research, survey and test to get quantative and qualitative fuel for our creative engine.

Creative exploration

To complement the researched insights, we find inspiration and explore concepts inside and outside of the brand’s industry.

Ideation

We open up and brainstorm ideas that will make a lasting impact. Some are downright cringe at conception but will evolve into a handful of strong concepts to choose from.

Concept development

An idea can be intriguing but a concept should also be visually convincing. We test various examples and use it to build one tangible campaign concept.

Media strategy

Planning the media-push is key to reaching your desired audiences. We help prioritize channels, align with budget and desired outcome. Always fine-tuning to get the most bang-for-the-buck.

Build

Film and photo

Long, short, VR or AR – our inhouse production team will produce the most beautiful thing you’ve ever seen.

Motion graphics

Animated content can get the message across in a simple and playful way. 2D or 3D, our award-winning production will amaze you.

Graphic design

No Fiverr won’t cut it. Beautiful on-brand aestetics requires tactical design. Online or offline, the Signifly design team is ready to help.

Brand &  Communication  platform

How does your brand communicate? We form your tone-of-voice with clear guidelines and concrete examples to ensure consistent communication and coherent brand-feel.

Campaign platform  development

Our team can build everything from simple landing pages, heavy portals and immersive user journeys to seamlessly support and boost your concept.

Tracking and  automation

We secure and consolidate the right data points throughout the user journey, and use them to improve and automate campaign interactions, as well as generate detailed reporting for data-driven decission making.

Communication  and PR strategy

What to target at who, when and where? Simple questions but devastatingly hard to master. Let us build your PR and communication strategy including key media outlets, channel strategy and PR messages.

Campaign toolkit

An intuitive and consistent campaign toolkit can save the day and boost the adaption rate across offices and funnels.

Grow

Channel  optimization

When launching major campaigns, a constant overview of the performance on paid, earned and owned channels can help guide optimization and spend.

Performance  marketing

On-going monitoring and tweaking of paid and organic digital marketing channels to drive increased effectiveness and valuable learnings for the campaign.

Conversion rate  optimization

We want your campaign to convert. Looking at both on-site, SoMe and offline activities we aim to increase conversion from a holistic perspective.

Community management

When using two-way communication on social channels or digital platforms, having the team and the bandwith to provide swift replies and moderate any undesired conversations is key.

Let's talk

Ready to get creative?

Catch us for a session in our studio or online, where we provide inspiration from previous campaign work we've done, and brainstorm how to leave a lasting impression.