STX.nu
Win back a lost year
Client: 2-årig STX
Timespan: Summer 2021
Key Focus: Recruitment campaign
After the Covid-19 pandemic sent young people packing from their study abroad and gap year plans, STX, a 2-year education program, found an opportunity to recruit more students.
By offering a shorter alternative to 3-year programs, STX showed how you can finish faster and earn back a year more. In this recruitment campaign, they showed what one student would do to make the most of their year – and how you could too by applying for the 2-year program.
