Digitaliseringsstyrelsen
One card less
![](https://www.datocms-assets.com/73129/1664269497-hero.jpg?auto=compress&fm=webp&q=75)
Client: Digitaliseringsstyrelsen
Timespan: Jan '20 - Jan '21
Key Focus: App Design
No 1.
Most downloaded app in DK
2.100.000+
Downloads
4.5
Rating in App Store
40.000+
Danes signed up for organ donation
![](https://www.datocms-assets.com/73129/1664270584-wordmark.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664270626-color.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664270629-typography.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664270649-icon.jpg?auto=compress&fm=webp&q=75)
The design borrows the iconic yellow of the original card, to help create trust.
![](https://www.datocms-assets.com/73129/1664270893-physical-digital.jpg?auto=compress&fm=webp&q=75)
Utilizing digital design to enhance and improve the physical card without loosing visual recognizability
![](https://www.datocms-assets.com/73129/1664270798-close-up.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664270815-icon-screen.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664270941-features.jpg?auto=compress&fm=webp&q=75)
Through a careful design process and immense user testing, the app got its final form.
![](https://www.datocms-assets.com/73129/1664270994-mockup.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664271000-real-world.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664271013-onboarding.jpg?auto=compress&fm=webp&q=75)
Easy onboarding illustrations and infographics provided access across age groups and tech-competencies.
![](https://www.datocms-assets.com/73129/1664271202-design.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664273114-design-2.png?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664271193-3-apps.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664271670-card-and-app.jpg?auto=compress&fm=webp&q=75)
One design system covers three apps and the visual consistency improves the user-trust across.
![](https://www.datocms-assets.com/73129/1664271715-error-states.jpg?auto=compress&fm=webp&q=75)
Edge cases and error screens were designed for every possible scenario to avoid losing users in the process.
![](https://www.datocms-assets.com/73129/1664272207-accesibility.jpg?auto=compress&fm=webp&q=75)
It's mandatory for all Danish citizens to hold a 'Sundhedskort' and therefore the app adheres to all accessibility principles, as one of the first public apps in Denmark.
![](https://www.datocms-assets.com/73129/1664272304-organdonation.jpg?auto=compress&fm=webp&q=75)
Within the first week, the app secured a record-breaking 27.000 Danes registering as organ donors by using a simple notification feature when opening the app. This normally takes around +6 months.
![](https://www.datocms-assets.com/73129/1664272336-outdoor-1.jpg?auto=compress&fm=webp&q=75)
A clear communication concept based on the iconic and recognisable yellow color and simple, bold copy highlights the core features. The material was used in the nationwide campaign.
![](https://www.datocms-assets.com/73129/1664272398-outdoor-2.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664272403-outdoor-3.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664272445-queue.jpg?auto=compress&fm=webp&q=75)
During Covid-19 testing, the app helped remove the hassle of remembering a physical card.
![](https://www.datocms-assets.com/73129/1664272583-appstore-preview.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664272588-some.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664272618-video-1.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664272624-video-2.jpg?auto=compress&fm=webp&q=75)
The Sundhedskort App was widely adopted by Danes, harnessing 2.000.000 downloads within the first six months and used on a daily basis by more than 170.000.
![](https://www.datocms-assets.com/73129/1664272657-stats.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1664272651-quotes.jpg?auto=compress&fm=webp&q=75)
Case video
Kudos to
Design Lead / Alexander Spliid
Lead UI Design / Søren Schrøder
Motion Design / Nikolaj Trane
Designer / Martin Balle
Designer / Trine Rønsholdt
Project Manager / Michael Valentin
Project Manager / Nana Skak
Development: twoday