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Work overview

Vejdirektoratet

New website paving the way

Client: Vejdirektoratet

Timespan: '17 - '19

Key Focus: Website

Together with the Danish Road Directorate (Vejdirektoratet), we worked to develop new digital touchpoints to replace legacy systems. The strategy is to involve key stakeholders early on and create extensive visual prototypes to give everyone a clear picture of where we are heading. Maintaining enthusiasm for the project was particularly important in this case, as it involved a lengthy tender, selection, and build process in a public sector enterprise.

80%

of pages was removed through IA-process

On-time

All work was completed within 
the allocated time-frame and budget

1 point of entry

Connecting multiple sub-sites and interactive tools into one central point

5 years

Since we launched and the 
site is still in use

Using prototypes as close to real life as possible to establish a common understanding and make the right decisions.

Creating extensive visual prototypes is a solid strategy for avoiding the ambiguity of language-heavy slide decks and instead discussing the solution itself and how it will be used. The prototypes have sparked many healthy discussions and reassured management that the project is going in the right direction and has the momentum they are looking for. This visual type of specifying future systems was adopted all the way through the call for tenders with great success

A wide variety of stakeholders made it natural to involve representatives at an early stage, learn about their challenges and desires, and secure their early commitment to the new initiative. This tactic has proved valuable in making the final product, as the insights can guide decision-making, and potential conflicts are uncovered early so they can be effectively mitigated.

Kudos to

Client Lead / Michael Valentin

Related work

Ofélia

Humanizing the online experience

Client: Ofélia

Partnership Lead: Nicklas Rønning

Timespan: '22

Key Focus: Ecommerce

As the go-to boutique for women’s high-end European fashion in Quebec, Ofélia is built off the premise that the customer experience is at the forefront of what they do. Through curated product selection and impeccable customer service, Ofélia has developed a reputation for providing their customers with a premium experience from start to finish. So how does a company like Ofélia, ensure they can meet the same premium standards they have set for themselves when expanding their business offerings by going digital? Ofélia felt their online presence lagged behind the high-end service they offered in-store. With a catalogue-style product list as their main online store feature, customers had been required to contact Ofélia store representatives when looking for information regarding sizing, colour, and inventory availabilities. While functional, the founders of Ofélia found this catalogue-style format failed to meet the Ofélia promise of start-to-finish excellence. With our help, Ofélia embarked on a complete overhaul of their digital platform, enhancing customer experience through refined design features within the UX & UI. Additionally, Ofélia was able to expand its business offerings with an e-commerce store that enabled customers to shop from the comfort of their homes. Built-in features such as the “wardrobe” assistant offer clients a personal stylist ready to help at a moment’s notice, giving shoppers the freedom to navigate the site themselves while also having the option to get instant help from a real representative. To mimic the in-store experience, special attention was also paid to the design layout of the online store; Online product displays were made similar to those found in-store, allowing customers to experience the same premium Ofélia service no matter how they choose to shop.