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Work overview

Digitaliseringsstyrelsen

Kørekort App

Client: Digitaliseringsstyrelsen

Timespan: '20

Key Focus: App Design

For most Danes, the driver’s license felt like an established relic. However, the Agency for Digital Government wanted to challenge the need for a physical card by launching a digital alternative. Based on thorough user testing across all demographics, the design borrows elements from the physical predecessor in the final design to create a familiar feel. The Danish driver’s license app, which garnered over 1.000.000 downloads in its first 3 months, has since become the most successful app ever implemented in the public service sector.

No. 1

In App Store for 4 mo.

1.000.000+

Downloads

4.5

Rating in App Store

CCA 2021

Winner for Best App Design

Visual identity

Re-designing an old classic, and keeping it familiar. App development was done by twoday.

App Design

Core screens and onboarding

Easy onboarding and menu

To keep the ID card as secure as possible, we utilized the NFC reader in smartphones to scan your passport data. The dynamic QR code for police officers and gyroscope tilt in icons maximize safety and reduce the possibility of fraud.

Turning a classic digital

Icon design

Card and icon

Core design components (Design System)

Alternate Card Views

The app is designed with the wide population in mind. The main focus was designing an onboarding experience that would resonate with the entire population using explanatory illustrations, simple graphics and precise video examples to guide the user through an easy onboarding.

Animated onboarding illustrations

Designed for iOS and Android

Easy onboarding

With over 1.000.000 downloads, the app has become the most successful app ever implemented in the public service sector, winning prestigious awards (Digitaliseringsprisen & 2 gold Creative Circle awards). It continues to be one of the best rated public app in Denmark.

Full case video

Kudos to

Project Lead / Alexander Spliid

Lead Designer / Martin Balle

Designer / Søren Schrøder

Motion Graphics / Nikolaj Trane

Illustration / Martin Balle

Illustration / Trine Rønsholdt

Development: twoday

Related work

Digitaliseringsstyrelsen

One card less

Client: Digitaliseringsstyrelsen

Partnership Lead: Alexander Spliid

Timespan: Jan '20 - Jan '21

Key Focus: App Design

Designing an app that is accessible, intuitive and familiar to all segments of the Danish population is no easy task, but with an established relic like the Danish Health Card (Sygesikringsbeviset), that was non-the-less the job ahead. Through extensive user testing the final design system was based on three core insights: Make it familiar, make it simple, make it easy to use. Today the (digital) yellow card is an incremental part of the Danish Health System with +2,1 mio. downloads. It allows residents to automatically update their personal health information, change doctors and easily access the Health Cards of their children. A strong example of how human-centred design can improve life for the better.