Rebranding financial news

Client: Ritzau Finans

Timespan: '22

Key Focus: Name & Brand

Ritzau Finans, a news agency, needed a new name and identity, without compromising its core values and the credibility that characterizes the agency today. To find a name that resonated with the company's history and area of expertise, the news agency took inspiration from when news agencies would send out syndicated news copy to subscribers by wire transmission. The name, MarketWire, emerged, and was accompanied by a fresh and modern visual ID and an upgraded website.

Kudos to

Client lead / Hans Theisen

Lead strategist / Mads Lindum

Lead designer / Kristoffer Balzer Nielsen