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Work overview

MarketWire

Rebranding financial news

MarketWire case study — Ritzau Finans

Client: Ritzau Finans

Key Focus: Name & Brand

Ritzau Finans, a news agency, needed a new name and identity, without compromising its core values and the credibility that characterizes the agency today. To find a name that resonated with the company's history and area of expertise, the news agency took inspiration from when news agencies would send out syndicated news copy to subscribers by wire transmission. The name, MarketWire, emerged, and was accompanied by a fresh and modern visual ID and an upgraded website.
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly
Marketwire case study — Signifly

Kudos to

Client lead / Hans Theisen

Lead strategist / Mads Lindum

Lead designer / Kristoffer Balzer Nielsen

Related work

Google

Proving the importance of web loading speed

Google case study

Client: Google

Partnership Lead: Patrick Rønning

Key Focus: Campaign

The average loading speed for a website is 12,8 seconds, which presents a make-or-break moment for many e-commerce shops. To show businesses the importance of fast loading speed, Google put shoppers' patience to the test, asking them to add items to their basket in 60 seconds. Only they didn't know that the loading time was controlled by an outside party. The experiment proved that happy shoppers could easily turn frustrated in just a few seconds and that mobile speed matters more than ever in an online world.