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Work overview

Viking

Making a Danish design classic relevant again

Client: Viking

Timespan: Jan '18 - Jan '19

Key Focus: Branding

Danish pencilmaker Viking wanted to refresh their visual identity and strengthen their brand position. Through experimentation and collaboration, the brand went back to their roots – paying homage to the company’s commitment to tradition, design, function, and quality. The result was a bold and colorful update of the Viking metaphor, which has since been implemented across products, packaging, communication, and stores.

Related work

Bloddonorerne

Recruiting blood donors online

Client: BlodDonorer Danmark

Partnership Lead: Sara Friis Bache

Timespan: '18

Key Focus: Digital prototype

BlodDonors Denmark had the ambition to take a more digital approach to recruit new donors and help existing ones keep track of their appointments. This meant redesigning their user sign-up flow and creating videos to explain the benefits of a digital-first approach to donation. The new app created a comprehensive overview for both donors and nurses. Not only could it keep track of previous appointments, book new ones, and find hospitals – but it could also send out emergency notifications when certain blood types were needed, creating a more effective system for vital blood donation.