Linnker
Making direct hotel booking the honest choice
Client: Linnker
Key Focus: Brand, website
Linnker set out to challenge how people book hotels. The Copenhagen-based platform connects guests directly with hotels, cutting out the commissions, hidden fees, and bouncing prices that come with third-party booking sites. To bring that idea to life, Linnker needed a brand that could carry the argument on its own.
From communication to design, the brand expresses a friendly, inviting attitude combined with a straight-forward attitude. The visual identity centers on a linked symbol that visualises the direct connection between hotel and guest, paired with a sun motif marking the start of a new day. Every touchpoint, from the booking flow to print, reinforces the same idea: no middlemen, no noise, just the direct route to a fair price.
