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Work overview

Eupry

Adapting like a squid

Client: Eupry

Timespan: Fall 2023

Key Focus: Visual Identity

Eupry had long been a leader in driving sales of compliance solutions. However, as the company grew, so did its ambitions.

 Eupry wanted to capture the attention of top decision-makers and establish a stronger foothold among high-level professionals. The challenge was clear: redefine the brand to resonate with new, more influential audiences while maintaining the existing strong reputation.
 The solution is a bold repositioning that confronts the status quo of an outdated category.

 Eupry’s new positioning redefines temperature compliance, empowering quality professionals to embrace modern, efficient systems and confidently transition to smarter ways of working.

At the heart of this transformation is a dynamic visual identity, inspired by the adaptability and efficiency of its namesake squid—a creature known for managing multiple tasks seamlessly. This influence is captured in a squid logo, which creatively deconstructs the degree° symbol to bring the brand to life.

Eupry’s evolved branding breaks away from the overplayed conventions of traditional biotech, embracing a vibrant and playful digital-first aesthetic.
The colorful palette represents the extremes of cold and hot in an unexpected way, while the clean design strikes a balance between technical precision and approachable creativity. This fresh approach firmly establishes Eupry as a forward-looking, digitally-driven brand.

Kudos to

Project Manager / Hedvig Aanesen

Lead Designer / Martin Balle

Lead Strategist / Gabby Olivas

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