Français Contact
Work overview

GE Arize

Aspire for a brighter future

Client: GE Arize

Timespan: Jan '20 - Jan '21

Key Focus: Branding

Arize is the definition of world class LED lighting for dedicated growers who want to increase their yield and reduce their carbon footprint, without compromising on reliability. With a new brand position and identity the green frontrunner wanted to empower more growers to explore alternative means to farming and brigthen the lives of plants as well as the planet.

What feels familiar instills trust and a consistent design system ensures a perfect level of authority.

What feels familiar instills trust and a consistent design system ensures a perfect level of authority.

Kudos to

Project Manager / Hedvig Aanesen

Lead Design / Morten Poul Jensen

Development / Matthias Larsen

Illustration / Trine Rønsholdt

Related work

Mate.

Helping MATE.bike level up their brand experience

Client: MATE.

Partnership Lead: Mathilde Ive

Timespan: 2020-2021

Key Focus: Brand

While riding bikes might be a given for any Copenhagen-based individual, targeting a global urban audience requires a distinct and persuasive visual profile, storytelling, and a beautiful product line. With an updated brand book, two new brand films, and a new visual universe for the MATE X, MATE S and MATE SUV, the e-bike company has sharpened their profile and successfully launched a series of limited edition designs, global campaigns, and a loyalty universe.