You can have the best tech in the world, but if your brand doesn’t communicate it, it’s a strong headwind going forward. StormGeo leads the industry of weather intelligence, but its brand was falling behind. A breath of fresh air was required to reinvigorate its brand and power its expansion into advanced tech-driven solutions for industries like renewable energy, offshore operations, and shipping. StormGeo’s market position builds on innovative technologies and deep industry expertise. Both strengths had to be communicated in the new brand across verbal and visual communication. This also resulted in a completely redesigned user journey on the website, guiding users from solutions to products. The result? A seamless and holistic brand experience that resonates with customers and empowers the internal team, cementing StormGeo’s place as a tech leader in weather intelligence.