Llarsen branding

Turning a 100-year-old watchmaker into an international lifestyle brand

Client: Llarsen Watches

Timespan: 2018

Key Focus: Growth in Asian markets

Established in 1919, LLarsen Watches is one of Denmark’s oldest watchmakers. We brought them into the 21st century but stayed true to their heritage by visualizing and showcasing the Danish mindset and lifestyle. With a new visual identity, engaging online shopping platform and adverts for TV, social media and more, we used a new vision and contemporary approach to take a century-old fairy tale and turn it into a modern, desirable lifestyle that unifies the product and its history. The brand paved the way for entry into the Asian market, telling a compelling story with a strong base.

Effective process

Update of visual identity and digital strategy in 1 month.

Uniform ID

From 5 logovariations to 1 unified look

Total revamp

Visual ID, web and brandfilm production

Worldwide platform

Established a worldwide digital platform

Since 1919, Llarsen has created quality watches with a minimalistic expression. We wanted to celebrate all the daily moments that they have been a part of in this period.