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Llarsen branding

Turning a 100-year-old watchmaker into an international lifestyle brand

Llarsen branding case study — Llarsen Watches

Client: Llarsen Watches

Key Focus: Growth in Asian markets

Established in 1919, LLarsen Watches is one of Denmark’s oldest watchmakers. We brought them into the 21st century but stayed true to their heritage by visualizing and showcasing the Danish mindset and lifestyle. With a new visual identity, engaging online shopping platform and adverts for TV, social media and more, we used a new vision and contemporary approach to take a century-old fairy tale and turn it into a modern, desirable lifestyle that unifies the product and its history. The brand paved the way for entry into the Asian market, telling a compelling story with a strong base.

Related work

Eesy

No binding agreement. No fees. Eeeeesy.

Not One But Two Eesy Wins at Danish Digital Award

Client: Eesy

Partnership Lead: Gijs Milllenaar

Key Focus: Web App design

Eesy had a dream of being the no-nonsense, straightforward choice when it came to mobile service providers. The problem? Their online self-service portal didn't align with this vision. It was complex, user-unfriendly, and in need of a rapid overhaul. To build a UX experience worthy of the Eesy name, the approach started with a research phase on both the market and the end-user. Collaborating closely with Eesy, Signifly then began site mapping and wireframing - with a "mobile-first" mindset throughout the entire process, ensuring a design that was both web and app-ready. In just two weeks, the solution was built, earning its place as the highest-rated app for mobile service providers. Through this reformed design, Eesy now has an intuitive, user-friendly app that embodies its vision of simplicity while also accommodating complex functions.