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Work overview

Svaneke Brewery

Enjoy the present, slowly

Svaneke Brewery case study — Svaneke Bryghus

Client: Svaneke Bryghus

Key Focus: Visual identity, packaging design

In a world obsessed with what’s next, Danish brewery Svaneke Bryghus chose to pause. Rooted in the island rhythm of Bornholm, the brand embraced a position that celebrates craft, presence, and the beauty of doing things properly — not quickly. The ambition was clear: evolve the brand without losing its soul. The solution was a refreshed position and visual identity that feels as organic as the beer itself. The identity draws from Bornholm’s raw nature, the lines of a sun setting and Svaneke’s uncompromising craftsmanship. A flexible design system now equips the brewery with a cohesive toolbox — from packaging and campaigns to digital touchpoints and in-bar experiences. Every element works harder, tells a clearer story, and scales without losing character. The result is timeless rather than trendy. Confident rather than loud. Designed to live in the moment, while staying relevant for years to come. Because sometimes, the boldest move forward is to slow down.

60%

Growth across can portfolio, last 12 weeks since launch

19%

Growth across the portfolio, last 12 weeks since launch

Fastest growing

Craft brewery in the category in Denmark

Decades of craft behind every sip

Svaneke’s position isn’t invented — it’s earned. Years of brewing organic beer on Bornholm has built a credibility no visual identity could manufacture. The product and the place do the heavy lifting. The brand simply makes it visible.

Svaneke Brewery case study — Signifly
Svaneke Brewery case study — Signifly
Svaneke Brewery case study — Signifly
Svaneke Brewery case study — Signifly

Restored with care, not redesigned from scratch

The swan and wordmark hold decades of recognition. Instead of starting over, the existing equity was sharpened and strengthened. Familiar, but more distinct. Refined, but unmistakably Svaneke.

Svaneke Brewery case study — Signifly
Svaneke Brewery case study — Signifly

Brewed on sunshine, designed by its rays

Svaneke runs on solar energy — a detail too powerful to hide in a footnote. The sun’s rays became a defining graphic element, woven through the identity as a subtle reminder of the brewery’s island roots and sustainable mindset.

Svaneke Brewery case study — Signifly
Svaneke Brewery case study — Signifly
Svaneke Brewery case study — Signifly
Svaneke Brewery case study — Signifly
Svaneke Brewery case study — Signifly

Related work

Rapport London

Preservers of Time

Rapport London case study

Client: Rapport London

Partnership Lead: Jamie Vaughan

Key Focus: Brand and E-commerce

Rapport London has been at the forefront of horological excellence for over 125 years, providing high-quality watch winders, boxes and accessories. Though the British heritage brand had a spike in sales during COVID-19, their results began to stagnate after the pandemic, despite working with previous agencies. Although Rapport was investing in various marketing initiatives, they didn’t seem to resonate with the modern luxury watch buyers. It became our job to reestablish Rapport as a brand that referenced its established history whilst also catering to the contemporary and future consumer. The solution was a multi-stage strategy focused on timeless rebranding, revamping e-commerce interaction and developing numerous growth initiatives.