Summerbird
The tale of craftmanship and mouth-watering chocolate at every digital touchpoint.
Client: Summerbird
Timespan: Apr '23 – present
Key Focus: E-Commerce
Almonds and oranges from Valencia, cocoa beans from Ecuador, vanilla from Madagascar, and hazelnuts from Piemonte. Every ingredient for Summerbird’s premium chocolate is carefully sourced. And that hasn’t changed since the company’s founding in 1986 by the gastronomical pioneers who earned Denmark its first Michelin star.
When high-end ingredients and craftmanship are your modus operandi, this mindset should also be applied to all your digital touchpoints. That’s short for an elevated e-commerce experience, creative concepts, sensory tone of voice, and a steady stream of mouth-watering content for all their online marketing channels, turning indulgent moments into delightful digital experiences. Initiatives and investments that will help position Summerbird as Europe’s premium chocolate brand.
Kudos to
Project Lead / Mathilde Ive
Art Direction / Alexander Spliid
Innovation Lead / Hedvig Aanesen
Brand Strategy / Sofie Henriksen
Digital Design / Julie Elgaard
Video & Photo / Nikolaj Trane
Video & Photo / Lukas Gottlieb
Lead Developer / Christoffer Skytte Wielsøe