Timespan: Jan '20 - Jan '21
Key Focus: Branding
Superhumans teach scientifically-backed breathing techniques as an alternative to spiritual-leaning meditation apps on the mindfulness market today. In connection with the launch of their breathwork platform, Superhumans needed a strengthened brand and marketing website to target potential subscribers and educate them on the benefits of breathwork.
The result is a bold, athletic take that challenges pseudo-science and encourages users to unlock the power behind their breath.
Project Manager / Kathrine Elvira Boysen
Project Manager / Emma Contaoe
Partnership Lead / John Mongeau
Lead Design / Alexandre Lee
Web Design / Sasha Ng
Copywriter / Gabby Olivas
Marketing Videos / Miki Mikucki