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Superhumans

Just breathe.

Superhumans case study

Client: Superhumans

Key Focus: Branding

Superhumans teach scientifically-backed breathing techniques as an alternative to spiritual-leaning meditation apps on the mindfulness market today. In connection with the launch of their breathwork platform, Superhumans needed a strengthened brand and marketing website to target potential subscribers and educate them on the benefits of breathwork. The result is a bold, athletic take that challenges pseudo-science and encourages users to unlock the power behind their breath.

Related work

Mate.

Helping MATE.bike level up their brand experience

Mate. case study — MATE.

Client: MATE.

Partnership Lead: Mathilde Ive

Key Focus: Brand

While riding bikes might be a given for any Copenhagen-based individual, targeting a global urban audience requires a distinct and persuasive visual profile, storytelling, and a beautiful product line. With an updated brand book, two new brand films, and a new visual universe for the MATE X, MATE S and MATE SUV, the e-bike company has sharpened their profile and successfully launched a series of limited edition designs, global campaigns, and a loyalty universe.