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Work overview

MDA Aurora

The thrust of innovation, the trust of legacy

Client: MDA Space

Key Focus: Brand

Global connectivity is entering a new orbit. Political, public and private interests are fueling the democratization of space, driving demand for private constellations. MDA Space has been a trusted partner on 450+ successful missions since 1969, contributing to communications satellites, Earth and space observation, and space exploration and infrastructure. MDA Space is always set on exploring new horizons. As the Canadian company shifts from one-off production to scalable manufacturing, it needs a new brand that reflects this evolution. Enter MDA Aurora, a new identity marking the next chapter in communications satellites and reaffirming MDA Space’s role as a trusted mission partner.

I just watched your Aurora [launch] video. This is seriously the coolest design I've ever seen.

Jeffrey Hill
Executive Chairman, The Satellite 2024 Conference.

One name, endless possibilities

Adaptive, software-defined performance doesn’t just expand coverage - it expands what people and organisations can do. The name Aurora captured this duality with ease. It referenced a natural phenomenon both terrestrial and celestial, dynamic in movement and visible across remote geographies - an elegant metaphor for a system built to reach farther, respond faster and adapt continuously.

Setting the Industry Standard

The positioning - “the industry standard for global connectivity” - offered a confident, category-shaping stance, signalling leadership without exaggeration. The visual world drew directly from the gradients and fluid motions of the aurora itself, creating an identity that felt both technical and elemental. A refined green-to-blue spectrum, orbital graphic structures and high-fidelity 3D product renders turned complex engineering into intuitive understanding.

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Culmas

Empowering performing arts culture

Culmas case study

Client: Culmas

Partnership Lead: Jamie Vaughan

Key Focus: Branding

If you try to cater to everyone, you cater to no one. This is what Culmas discovered when they initially launched their SaaS product for performing arts businesses. There was a gap in the cultural arts market that Culmas wanted to fill with their digital solution, but their current product lacked specificity and direction. The result was a re-established brand identity and communication strategy. Culmas honed in on their focus - to empower smaller businesses in three primary segments: theatres, music schools and dance schools. Their new brand put the clients’ love for art at the centre, leaving the admin up to Culmas.