Turning a 100-year-old watchmaker into an international lifestyle brand

Established in 1919 LLarsen Watches is one of Denmark’s oldest watchmakers. We brought them into the 21st century, but stayed true to their heritage, by visualising and telling about the Danish mindset and lifestyle. With a new visual identity, engaging online shopping platform and adverts for TV, social media and more, we used a new vision and contemporary approach to take a century-old fairy tale and turn it into a modern, desirable lifestyle that unifies the product and its history. The brand paved the way for entry into the Asian market, telling a compelling story with a strong base.

Client:
Llarsen Watches
Partnership lead:
Patrick Rønning
Timespan:
Dec '17 - Now
Key focus:
Growth in Asian markets

Effective process

Update of visual identity and digital strategy in 1 month.

Uniform ID

From 5 logovariations to 1 unified look

Total revamp

Visual ID, web and video production

Worldwide platform

Established a worldwide digital platform

The challenge

Newly acquired and moving into new global markets, Llarsen Watches lacked a solid platform from which they could uniformly drive their communication and showcase their beautiful handmade watches.

Scattered globally and divided visually

Llarsen Watches is a global player in the watch industry, being sold in 78 countries and 5 continents including Japan, where it was awarded Most Popular Watch in 2017. But the company lacked unified brand positioning and visual communication

Historic brand in the modern age

Established in Svendborg, Denmark, in 1919, Llarsen watches had the history filled with master artisan watchmakers, but how do you transfer that history to modern times, with all its social media, influencers and lifestyle brands?

Historic Danish watchmakers spearheading the Asian market with fashion and lifestyle.

The approach

Scattered globally and divided visually

Llarsen Watches is a global player in the watch industry, being sold in 78 countries and 5 continents including Japan, where it was awarded Most Popular Watch in 2017. But the company lacked unified brand positioning and visual communication

Scattered globally and divided visually

Established in Svendborg, Denmark, in 1919, Llarsen watches had the history filled with master artisan watchmakers, but how do you transfer that history to modern times, with all its social media, influencers and lifestyle brands?

You like to build things people like

We strive to create work that adds value to people’s lives. Work that makes a positive impact. No more noise in a noisy world – we create world-class digital experiences and products that help, inspire and put smiles on faces. If that’s something you can imagine yourself doing for a living – we’d love to hear from you!

LET’S BUILD SOMETHING TOGETHER

If you're looking for a partner to work with your branding and communication, we would be happy to have a chat about how we can make that happen together.

Contact us
Alexander Spliid
Partner & Head of Design
Patrick Rønning
Partner & Brand Strategist