Effective process
Update of visual identity and digital strategy in 1 month.
Turning a 100-year-old watchmaker into an international lifestyle brand
Established in 1919, LLarsen Watches is one of Denmark’s oldest watchmakers. We brought them into the 21st century but stayed true to their heritage by visualizing and showcasing the Danish mindset and lifestyle. With a new visual identity, engaging online shopping platform and adverts for TV, social media and more, we used a new vision and contemporary approach to take a century-old fairy tale and turn it into a modern, desirable lifestyle that unifies the product and its history. The brand paved the way for entry into the Asian market, telling a compelling story with a strong base.
Client:
Llarsen Watches
Timespan:
2018
Key focus:
Growth in Asian markets
Uniform ID
From 5 logovariations to 1 unified look
Total revamp
Visual ID, web and brandfilm production
Worldwide platform
Established a worldwide digital platform
The challenge
Newly acquired and moving into new global markets, Llarsen Watches lacked a solid platform from which they could uniformly drive their communication and showcase their beautiful handmade watches.
Scattered globally and divided visually
Llarsen Watches is a global player in the watch industry, being sold in 78 countries and 5 continents including Japan, where it was awarded Most Popular Watch in 2017. But the company lacked unified brand positioning and visual communication
Historic brand in the modern age
Established in Svendborg, Denmark, in 1919, Llarsen watches had the history filled with master artisan watchmakers, but how do you transfer that history to modern times, with all its social media, influencers and lifestyle brands?
Since 1919, Llarsen has created quality watches with a minimalistic expression. We wanted to celebrate all the daily moment that they have been a part of in this period.
Stories from the watchmaker himself
Historic Danish watchmakers spearheading the
Asian market with fashion and lifestyle.
The approach
Scattered globally and divided visually
Llarsen Watches is a global player in the watch industry, being sold in 78 countries and 5 continents including Japan, where it was awarded Most Popular Watch in 2017. But the company lacked a unified brand position and visual communication
With love from Denmark
Established in Svendborg, Denmark, in 1919, Llarsen watches had the history filled with master artisan watchmakers, but how do you transfer that history to modern times, with all its social media, influencers and lifestyle brands?
LET’S BUILD SOMETHING TOGETHER
If you're looking for a partner to work with your branding and communication, we would be happy to have a chat about how we can make that happen together.
