Exciting projects went live this year, and some are still in the works. Digital experiences, growth initiatives and campaigns for established brands and start-ups. It’s been a busy year but we loved every minute of it working together with ambitious people at companies.
No doubt about it: 2024 has been our best year so far. Which puts a massive pressure on the shoulders of its sibling, 2025. So, for us to reminisce and for you to learn from us here’s what 2024 taught us in various industries.
Media: How do we engage and enlighten?
We believe journalism is foundational to our democratic society. But how do news providers battle AI-generated content, fake news and news fatigue?
“Riding the algorithm wave is not sustainable for major publishers,” adds Alexander Spliid, Design Director and Founding Partner at Signifly. “Echo chambers kill constructive and open dialogue, so we’ve been exploring how publishers can engage all generations. We found that they must think beyond the classic news article and develop new formats, both shorter and longer, as well as more current topics. By doing so, they can also reshape how audiences perceive and interact with news in the digital age.”
Health: The future of healthcare breaks down silos
Healthcare professionals are stretched thin in their efforts to help people with all sorts of challenges. Through our work within the health industry, we explored and witnessed how digital innovation can solve this problem.
“To offer patient-centric experiences, we had to look at the bigger picture,” Patrick Rønning, Founding Partner at Signifly, comments. “Like, how can we combine traditional and digital channels into a cohesive experience? We explored how an omnichannel strategy lets patients receive consistent care and information regardless of how they interact with the healthcare system. Also, we delved into how AI has made it even easier and quicker to build digital tools which speed up workflows and deliver value across the board.”
Digital security: People act on emotion
“Dragon” is among the 200 most common passwords. But typing a fantasy figure doesn’t make a password equally strong. So why don’t we set up 2-factor authentication when we know it’s the most secure thing? Why do we fall for phishing emails? This year, we worked with cybersecurity communication and explored how to get people to surf the web safely.
“Cybersecurity is boring until you’ve been scammed”, Daniel Kristensen, Creative Consultant & Producer at Signifly, says. “Through 2024, we’ve explored how we can use informational campaigns to move this critical topic further up people’s mental to-do list. We found that creativity and empathy are crucial ingredients. People want to feel understood and guided towards easy-to-do solutions. But first, we have to grab their attention through surprising and entertaining communication. Because you can only get people to act once you engage their emotions.”
E-commerce: Discounts should be used strategically
Temu, Shein, and, most recently, Amazon Haul. These initiatives emphasize prices and discounts even more, stretching the market further.
“Customers are out there, they have just become harder to acquire,” adds Jamie Vaughan, Managing Director of Signifly London. “Most companies respond by handing out discounts desperately, but that’s a double-edged sword. It’s never been more critical to build your brand, promote your value, and then use discounts strategically and sporadically throughout the year.”
A trip, a trophy, and lots of new teammates
As always, we gathered the whole team for our annual team trips. The Copenhagen studio hosted, and all of our colleagues enjoyed the city, the company, and all the activities throughout the week. We can’t wait to see where next year brings us.
Also, we’ve welcomed new people to our team. Oskar, Emma, Emma (nope, not a typo), Gul, Oskar, Michelle, Yvette, Ben, Leigh, Sebastian, Fred, Jason, Anaïs, Joe, Dudley and Jos.
Oh, and we won an award—actually, two—at the Danish Digital Awards with our friends at Eesy & NoA Ignite. Eesy’s new UX experience won silver in the categories: Best Mobile Experience and Best Value-Adding Feature.
2024, you’ve been a blast! 2025, we can’t wait to get to know each other.
