Opinion
26.08.26
Is AI quietly ruling your brand out before the customer ever sees it?
Customers have always shopped from a mental shortlist. Now AI helps build that shortlist before they even open Google, and if your brand isn't on it, there may be no click left to optimize for. Patrick Rønning, co-founder and director at Signifly, unpacks what that shift means for e-commerce brands in his opinion piece for Danish trade media, DetailWatch.
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