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18.11.14
Bilabonnement launches
Disrupting the automotive business.
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Idea May 05
Loyalty isn’t about transactions, but relationships – real human ones.
Points. Cashback. Spend thresholds. The loyalty mechanics most ecommerce brands rely on are the exact ones their best customers are quietly ignoring. There's a better model — and the brands getting it right don't call it a programme at all.
Idea Nov 24
The future of checkout: from faster flows to borderless buying
You can have all the traffic in the world, but if your checkout doesn’t convert, it’s all wasted money. Conversion rate is where marketing meets reality — where attention turns (or fails to turn) into revenue.
Interview Oct 20
Scale smarter with the right Shopify tech stack
Scaling an e-commerce brand is exciting. Well, until your tech stack starts holding you back. Suddenly, what used to work just fine becomes a bottleneck: data lives in silos, checkout times slow down, and every new tool feels like adding one more spinning plate to keep in the air.