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Work overview

A tribute to Danish farmers

Paying homage with new brand film

Client: YX Landbrug

Timespan: '19

Key Focus: Brand film

How do you pay tribute to someone so incremental to Danish culture and society, as Danish farmers? That was what YX Landbrug, who work closely with the farmers themselves, wanted to achieve through an informational and emotional brand film that pays tribute to some of Danish Agriculture's everyday heroes.

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Client: Digitaliseringsstyrelsen

Partnership Lead: Alexander Spliid

Timespan: '20

Key Focus: App Design

For most Danes, the driver’s license felt like an established relic. However, the Agency for Digital Government wanted to challenge the need for a physical card by launching a digital alternative. Based on thorough user testing across all demographics, the design borrows elements from the physical predecessor in the final design to create a familiar feel. The Danish driver’s license app, which garnered over 1.000.000 downloads in its first 3 months, has since become the most successful app ever implemented in the public service sector.