Wavestore has amassed an impressive 23-year journey in the surveillance industry, solidifying their position as trusted experts. However, the landscape is evolving. With a new owner and a fresh global office, they are poised for expansion and growth. Our task was to unravel the Wavestore story, ensuring that the human element remains at its core and shapes its visual narrative. The new identity is designed to resonate with their trustworthiness and longstanding presence in the UK market while capturing the bubbling optimism and energy radiating from their new offices in North America.