Making a Danish design classic relevant again
Through 2018, we worked with the Danish pencilmaker Viking on reinventing their visual identity. Building on their rich heritage, we revitalized the brand and defined a unique position in the market. Through experimentation and collaboration, we landed a concept that was a bold and colorful update of the Viking metaphor. The new design system has now been implemented across products, packaging, communication, and stores.
Client:
Viking
Creative lead:
Alexander Spliid
Timespan:
2018 - 2019
Key focus:
Visual identity update

Wordmark

The iconic 'Skoleblyanten'


Flagshop store in Copenhagen

Packaging design concept

Shopping bags


Notebook covers



Packaging design system



Stationary


In-store signage







Brand posters


Invitation design

Coffee table book

Website hero element

Webdesign


Full designguide