Making a danish design classic relevant again

Through 2018 we worked with the danish pencilmaker Viking on reinventing their visual identity. Building on their rich heritage we revitalized the brand and defined a unique position in the market. Through experimentation and collaboration we landed a concept that was a bold and colorful update of the Viking metaphor. The new design system has now been implemented across products, packaging, communication and stores.

Client:
Viking
Partnership lead:
Alexander Spliid
Timespan:
2018 - 2019
Key focus:
Visual identity update
Wordmark
The iconic 'Skoleblyanten'
Flagshop store in Copenhagen
Packaging design concept
Shopping bags
Notebook covers
Packaging design system
Stationary
In-store signage
Brand posters
Invitation design
Coffee table book
Website hero element
Webdesign
Full designguide