Viking
Making a Danish design classic relevant again
Client: Viking
Timespan: Jan '18 - Jan '19
Key Focus: Branding
Danish pencilmaker Viking wanted to refresh their visual identity and strengthen their brand position. Through experimentation and collaboration, the brand went back to their roots – paying homage to the company’s commitment to tradition, design, function, and quality.
The result was a bold and colorful update of the Viking metaphor, which has since been implemented across products, packaging, communication, and stores.
