The Roost

Everything for your home

Client: The Roost

Timespan: April - July '23

Key Focus: E-commerce

The Roost is a premium platform that curates various unique and high quality interiors brands, created to make a holistic shopping experience that provides “everything for your home” in one place. The Roost was faced with the challenge of re-establishing their technical infrastructure and enhancing their visual identity, as their existing CMS, Wordpress/WooCommerce, did not cater to their established brand efficiently. The result was an elevated e-commerce experience through Shopify, which increased conversion rates and sales exponentially. A Visualisation tool element was also integrated into The Roost’s new website, meaning that customers could visualise the furniture within their own spaces.


Leads generated in 4 months


increase in online store conversion rate


avg. sales increase MoM


Email Flows Open Rate

Moreover, through an enhancement of the pre-existing brand identity, The Roost now exudes playful elegance and assurance of its carefully thought-out collection. The new typography is clean and tasteful, and the introduction of orange into the green colour scheme reflects a homely, comforting tone reminiscent of Autumn.

This new brand identity is also reflected in its growth marketing initiatives via Meta and email marketing, which have had a direct impact on conversion rates.

"Signifly responded to all our needs, and we're very happy with their work. Their responsiveness, professionalism, and friendliness are second to none."

Will Plowden
CEO, The Roost

Kudos to

Client Lead / Jamie Vaughan

Client Lead / Dženita Džindo

Designer / Christopher Ashton

Designer / Sasha Ng

Growth Lead / Laura Herrera

Developer / Hugo Miranda