One card less
Timespan: Jan '20 - Jan '21
Key Focus: App Design
Most downloaded app in DK
Rating in App Store
Danes signed up for organ donation
The design borrows the iconic yellow of the original card, to help create trust.
Utilizing digital design to enhance and improve the physical card without loosing visual recognizability
Through a careful design process and immense user testing, the app got its final form.
Easy onboarding illustrations and infographics provided access across age groups and tech-competencies.
One design system covers three apps and the visual consistency improves the user-trust across.
Edge cases and error screens were designed for every possible scenario to avoid losing users in the process.
It's mandatory for all Danish citizens to hold a 'Sundhedskort' and therefore the app adheres to all accessibility principles, as one of the first public apps in Denmark.
Within the first week, the app secured a record-breaking 27.000 Danes registering as organ donors by using a simple notification feature when opening the app. This normally takes around +6 months.
A clear communication concept based on the iconic and recognisable yellow color and simple, bold copy highlights the core features. The material was used in the nationwide campaign.
During Covid-19 testing, the app helped remove the hassle of remembering a physical card.
The Sundhedskort App was widely adopted by Danes, harnessing 2.000.000 downloads within the first six months and used on a daily basis by more than 170.000.
Design Lead / Alexander Spliid
Lead UI Design / Søren Schrøder
Motion Design / Nikolaj Trane
Designer / Trine Rønsholdt
Project Manager / Michael Valentin
Project Manager / Nana Skak