Stelton is an innovative Danish design house founded in 1960. With the ambition to create timeless and functional pieces, Stelton and their other brand RIG-TIG produce iconic designs that focus on improving the every day. To manage and sell their products online, Stelton needed an upgraded e-commerce experience across both their brands. The solution is six webshops, facing multiple markets, languages, and currencies – as well as central management of product information through PIM with more than 300 attributes.