The innovation team was set up as an independent unit (Vigo), owned by Rema1000. The new business unit has ambitious goals and is funded by Rema1000, but its independent nature allows for rapid experimentation outside normal corporate structures. This set-up is key to the success of this new service, which can move fast and create results that warrant further investment.

With the clear goal of creating the best-in-class user experience for online grocery shopping, our first step was a research sprint to compile a catalogue of the ideas implemented by top players around the world. These insights inspired early UX drafts and later became reference points when the final design and implementation were discussed.

REMA1000 had an ambitious strategy to stand out as a modern service, but also had to be able to serve a highly diverse target audience and implement existing marketing strategies. As such, its priorities had to be carefully balanced. We worked in close collaboration with the Vigo team and Rema1000 headquarters to ensure that the end-product would produce the desired results and satisfy all stakeholders.

After a successful launch, a small in-house development team was established to accelerate further experiments and refinements. With a well-structured technical set-up and a well-known tech-stack, this handover could happen with little extra work, and the new development team could quickly deliver new features and documented business value.