Rejsepunkt

Connecting every city across the country

Client: Rejsepunkt

Timespan: Jan ’24 - Present

Key Focus: Branding, App design, Visual identity

While Denmark's urban areas benefit from well-established transport systems, with strong digital integrations, rural regions continue to face significant mobility challenges. To bridge this gap, Rejsepunkt was created—a unified digital platform with ambitions to facilitate multiple transportation services into one intuitive, easy-to-use platform for those in less connected areas.

The name “Rejsepunkt” and its visual identity were carefully crafted to embody the brand’s commitment to simplicity and accessibility. The logo and design accents were inspired by well-known travel signage, with bright colors that appear almost ‘lit up’. Graphic elements, like interconnected lines, symbolize travel routes, while color gradients draw inspiration from countryside night skies— well known to rural commuters.