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Work overview

Rehaler

Launching the world's first drug-free migraine treatment

Client: Rehaler

Timespan: '18-'19

Key Focus: Name, Brand, App

It is estimated that 10-15% of the world's population suffers from migraines. Most of the current treatment methods are either ineffective or require large amounts of drugs. The team at Rehaler have set out to change this. After 3 years in development by leading scientists, in 2019 Rehaler was finally ready to launch the world's first drug-free migraine treatment. Using a breathing device together with an monitoring app patients can alter the Oxygen-level in the brain and stop attacks before they turn servere. We helped Rehaler launch their product on a global scale. We did the naming, visual identity, app design, and launch materials that made a splash and got awarded for its design.

Winner

Design Design Award 2019

Early exploration and testing of visual directions and brandnames led to the trademarking of the name Rehaler. A nod to the technology within the product that uses rebreathing to balance oxygen levels.

Along with the new, name identity and packaging, we also designed the complete user experience in a native app that guides users through onboarding as well as all the therapy sessions. Everything in a clean and clinical look.

We also added in a dark-mode for users to not be bothered by the bright white glow from the screen during migraine attacks.

In 2019 Rehaler won a Danish Design Award in the category Health.

Kudos to

Client Lead / Patrick Rønning

Design Lead / Alexander Spliid

Related work

Mate.

Helping MATE.bike level up their brand experience

Client: MATE.

Partnership Lead: Mathilde Ive

Timespan: 2020-2021

Key Focus: Brand

While riding bikes might be a given for any Copenhagen-based individual, targeting a global urban audience requires a distinct and persuasive visual profile, storytelling, and a beautiful product line. With an updated brand book, two new brand films, and a new visual universe for the MATE X, MATE S and MATE SUV, the e-bike company has sharpened their profile and successfully launched a series of limited edition designs, global campaigns, and a loyalty universe.