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Work overview

Rapport London

Preservers of Time

Client: Rapport London

Timespan: August - October '23

Key Focus: Brand and E-commerce

Rapport London has been at the forefront of horological excellence for over 125 years, providing high-quality watch winders, boxes and accessories. Though the British heritage brand had a spike in sales during COVID-19, their results began to stagnate after the pandemic, despite working with previous agencies. Although Rapport was investing in various marketing initiatives, they didn’t seem to resonate with the modern luxury watch buyers. It became our job to reestablish Rapport as a brand that referenced its established history whilst also catering to the contemporary and future consumer. The solution was a multi-stage strategy focused on timeless rebranding, revamping e-commerce interaction and developing numerous growth initiatives.

70%

YoY growth in sales (Q1 2024 vs Q1 2023)

2.9%

avg. CTR vs 1.5% FB benchmark

103%

increase in online store conversion rate

Record Sales

Black Friday 2023

Today, Rapport’s branding and website reflect its quintessentially British and tonally elegant luxury identity, designed to stand the test of time. Its unique position as a longstanding heritage brand was reflected in its subtle and effortlessly stylish e-commerce transformation, redesigned with conversion-focused strategies in mind.

Through a full funnel comprehensive approach, tactics were developed to expand Rapport’s reach beyond the UK, to the US and UAE. Signifly were able to audit and provide streamlined solutions to Rapport’s previous marketing initiatives, serving as Rapport’s CMO and increasing website interaction exponentially.

Through ongoing collaboration, Signifly will continue to craft a legacy of horological excellence for Rapport London with long-term innovative solutions.

Kudos to

Strategist / Kathrine Elvira Boysen

Client Lead / Jamie Vaughan

Growth Marketing Consultant / Sabrina BK

Developer / Pedro Padron

E-commerce Project Manager / Felix Lamarre

Designer / Lukas Jurcik

Designer / Alexander Spliid

Designer / Christopher Ashton

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