Petshape
A fail-fast approach to quickly test strategy and target group.
Client: Petshape
Timespan: '18
Key Focus: Go-to-market strategy
Petshape's health supplements for pets had a defined product but lacked a visual and communicative foundation. To establish a brand that resonated with audiences and differentiated from competitors, three directions of communication, strategy, and visual identity were tested and tracked among the target group. The winning combination, a playful, friendly take on packaging was then rolled out – ensuring a strong starting point for the brand.
Petshape
logotype
with
paws
Petshape
badges
for
casts
and
dogs
Packaging
design
for
Cats
and
Dogs
Packaging
design
for
Dogs
Product
page
for
the
Petshape
webshop
Packaging
design
for
Cats
Collection
page
for
Petshape
Mobile
version
of
the
Petshape
webshop
