With online scamming on the rise, PayProff, a secure payment service, is one solution working to increase trust between buyer and seller. It's about enabling safe exchanges, so we can all shop with confidence online. In venturing to new markets, PayProff needed a strong brand, upgraded visual ID, and sleek app and website to put an end to online scammers and establish a solid position in an often distrustful digital world. The result is a fresh and honest take that calls out poor digital etiquette and reassures buyers that there truly is a safer way.