With online scamming on the rise, PayProff, a secure payment service, is one solution working to increase trust between buyers and sellers in tricky online marketplaces. After finding success in the B2B market, PayProff saw an opportunity to expand to C2C by positioning itself as the trusted in-between, helping all online shoppers shop with confidence and navigate past fraudulent activity. The team had the technical solution and regulatory requirements in place but needed to create a product that resonated with modern consumers. By establishing a new brand, upgraded visual ID, and a new UX/UI design for their app and website, PayProff is now prepared to put an end to online scammers.