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Work overview

Oway

Turning ambitions and values into a digital experience

Client: Oway

Timespan: May ‘24 - Jun ‘24

Key Focus: E-commerce

How do you breathe fresh air into the cosmetics category? You get back to your roots. Italian brand Oway, a pioneer in organic beauty since 1948, is known for its thoughtfully curated in-person shopping experience. However, its digital presence wasn’t delivering the same impact. The aim was to set Oway apart in a crowded market by showcasing its principles of circular agri-cosmetics and advocating a lifestyle in harmony with nature. The new online brand experience reflects Oways’ commitment to sustainability, craftsmanship, and luxury. Words and visuals are carefully crafted and curated to emphasize the sensory elements of the brand as well as capture the essence of Oway’s commitment to ethical luxury—making it not only a treat for the senses but also a window into their world.

Related work

Anyday

Buy now. Pay anyday.

Client: Anyday

Partnership Lead: Patrick Rønning

Timespan: 2021

Key Focus: Branding

Anyday is a transparent alternative to the traditional BNPL (buy now, pay later) solutions. Their business model is built to battle and effectively eradicate the unpleasant surprises of extra interest fees that you’ll find in small print on the existing solutions on the market. In trying to enter an industry ruled by big industry players with deep pockets, the company needed to find a way to build market share in a competitive space while challenging the fundamentals of the category. The solution: when they go big, go super small. This meant first defining the brand position and translating it into an identity. Then, they zoomed in on the most essential moment - where the shopper has to decide how to pay, creating a B2B-first strategy to convince shops to include Anyday as a payment provider on their site.