How do you breathe fresh air into the cosmetics category? You get back to your roots. Italian brand Oway, a pioneer in organic beauty since 1948, is known for its thoughtfully curated in-person shopping experience. However, its digital presence wasn’t delivering the same impact. The aim was to set Oway apart in a crowded market by showcasing its principles of circular agri-cosmetics and advocating a lifestyle in harmony with nature. The new online brand experience reflects Oways’ commitment to sustainability, craftsmanship, and luxury. Words and visuals are carefully crafted and curated to emphasize the sensory elements of the brand as well as capture the essence of Oway’s commitment to ethical luxury—making it not only a treat for the senses but also a window into their world.