Feeling bored? Just tap a few times on your phone, and entertainment will come, endless entertainment. But nothing compares to the energy of a live talk, in the flesh. Still, even the most captivating experiences need to stand out in today’s crowded market. And that’s what Tikko needed help doing. Over the past eight years, the Danish company has grown to host 700+ talks annually, yet its previous name, brand and website didn’t reflect its unique position as a curator of live experiences. Things kicked off with a renaming process, landing on “Original Talks”—a name that encapsulates its mission to connect audiences with inspiring speakers. From there, a vibrant brand identity and website were developed to elevate the platform and its speakers. Now, Original Talks is ready to compete with entertainment giants like Netflix and Disney, bringing people together for engaging and enlightening talks. With this rebrand, they’re poised for continued growth across seven new markets.