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Work overview

Notabene

Connecting the physical and digital experience

Client: Notabene

Timespan: 2021

Key Focus: E-commerce & content

In launching their ambitious three-floor concept store, Notabene wanted to create a cohesive brand experience across all touchpoints, both physical and digital. That meant fresh content for the web that reflected a modern buying experience. It all culminated in a new interpretation of a classic customer experience film, featuring their new, premium in-store experiences.

Related work

Petshape

A fail-fast approach to quickly test strategy and target group.

Client: Petshape

Partnership Lead: Michael Valentin

Timespan: '18

Key Focus: Go-to-market strategy

Petshape's health supplements for pets had a defined product but lacked a visual and communicative foundation. To establish a brand that resonated with audiences and differentiated from competitors, three directions of communication, strategy, and visual identity were tested and tracked among the target group. The winning combination, a playful, friendly take on packaging was then rolled out – ensuring a strong starting point for the brand.