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Work overview

Northstake

Building the economies of tomorrow

Client: Northstake

Timespan: Jan '23 - May '23

Key Focus: Brand, visual identity, web design and platform design

Northstake is a pioneering new crypto asset staking partner for institutional investors, creating secure crypto pathways for investors with high regulatory standards. With this new venture, they needed a whole new brand platform, visual identity, new website and staking platform - worthy of their unique place in the emerging market of digital economies. The approach was to build a brand with the flexibility to incorporate Northstake's different ambitions, harnessing the limitless feeling of Web3 - while referencing the familiar and trusted codes of established finance. The result is a brand that looks and sounds like nothing else in the industry.

To allow Northstake to have the flexibility to resonate with a spectrum of audiences there is a large multi-colored palette to work from, coupled with guidelines for when to use them and in which combinations.

The bespoke brand graphics are inspired by the Web3 world. These five designs can be used throughout all content and touch-points, in a range of colors and can be overlayed on visuals.

The website was developed through Webflow, which is a platform that could withhold the vast customisation and graphic elements Northstake needed.

Kudos to

Strategy Lead / Phoebe Skinner

Design Lead / Natalia Garcez

Web design / Kristoffer Balzer Nielsen

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ITU

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Client: ITU

Partnership Lead: Søren Schrøder

Timespan: March 2020

Key Focus: Visual identity, brand positioning, web design

While thoughts of cyber-attacks might call to mind large scale cyber breaches, it's actually small and medium enterprises that are most at risk, and who often lack the manpower and expertise to address these threats. Every year, SMEs increasingly fall victim to cybercrime, which leads to high costs, complex challenges, and compromised systems. ITU's new course on cyber security aimed specifically at SMEs addresses this underserved area. It takes into account the unique limits that face these businesses, and arms them with the tools and knowledge to prevent attacks and navigate the complex issue. For Signifly, our goal was then to brand and position the course as well as provide the solid building blocks for developing on it in the future. Through a process of naming, designing their visual identity, developing their website, and delivering the UI kits and course frameworks, we built the foundation for Sikker: Cyber.