In the past, the press has pushed the idea that students from non-western background lagged behind other Danish students. However, in working alongside teachers and staff, we discovered that being a diverse, multicultural school was a strength, not a liability.
The core of the school rallied around kindness, closeness, and respect. Thus, their new tagline "En verden til forskel" (English: A world of difference) encapsulates this two-pronged meaning, where the school celebrates the differences in their students and the world, as well as showcases their own efforts to make a large difference in their community.
In rolling out a new brand identity, we also paid tribute to the area, landing on a new logo design inspired by the graphic lines of Superkilen, a park that similarly embraces its diverse roots, and the color of Den Røde Plads, a red square situated in the same park. The final look then uses their surroundings as inspiration while still maintaining a modern, updated feel.