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Work overview

Nautix

Saving lives on tankers around the world

Client: Nautix Technologies

Timespan: 2018 -

Key Focus: Getting a promising startup a go-to-market ready product

Nautix is a funded start-up looking to make ship operations easier and safer. They came to us with a possibly revolutionary idea and sought guidance to make it tangible for stakeholders. We started by creating a visual identity aimed at combining the vast world of seafaring with cutting-edge technology. Once that was in place, we helped them with designing the actual product, a ship operations planning tool, with an MVP being presented for the potential client while the actual platform is being built.

The inspiration for the logomark

Logo colorvariations

Stationary logo mockup

Business cards for the Nautix founders

Custom icons for the visual identity

Slidedeck example

Planning view from the software

Task list from the software

Progress when completing tasks in an operation

Progressbar displaying the level of completion and planning for an operation

Risk and hazard assessment feature

Unplanned tasklist versus a planned tasklist

Sticker and water bottle mockup

T-shirt and ID card mockup

Slidedeck example

Slidedeck example

Slidedeck example

Related work

Petshape

A fail-fast approach to quickly test strategy and target group.

Client: Petshape

Partnership Lead: Michael Valentin

Timespan: '18

Key Focus: Go-to-market strategy

Petshape's health supplements for pets had a defined product but lacked a visual and communicative foundation. To establish a brand that resonated with audiences and differentiated from competitors, three directions of communication, strategy, and visual identity were tested and tracked among the target group. The winning combination, a playful, friendly take on packaging was then rolled out – ensuring a strong starting point for the brand.