When 7-Eleven first arrived in Norway in the 1980s, it made a big splash, offering a global perspective to the local market. However, over time, the chain, owned by Reitangruppen, found an increasing need to differentiate itself regain the spark that initially drove people to 7-Eleven's doors.
With a new brand position, visual and rhetorical upgrade, and several concepts launched for their coffee, hot foods, and frozen yogurt, 7-Eleven's brand has been invigorated with an attitude that speaks to what convenience means today.
