Moebe
Choose less, expect more.
Client: Moebe
Timespan: Jul '22 - Aug '22
Key Focus: Branding
For design studio, Moebe, simplicity and function reign king. Their consciously constructed design items leave no room for excess, and their branding requires the same thoughtfulness. In navigating the tension between minimal and distinct in their digital presence, striking that balance was a key challenge in upgrading their brand platform and identity.
The result is a brand that uses playful touches to reveal added meaning behind every word and visual – making more out of less.
Small
symbols
are
used
to
reveal
more
details
about
a
product
–
helping
to
ensure
there
is
not
a
word
too
many.
The
design
is
inspired
by
their
functional
aesthetic,
where
excess
fluff
is
exchanged
for
meaningful
additions.
Kudos to
Client Lead / Mads Kjærgaard
Strategy Lead / Sofie Henriksen
Brand Design / Trine Rønsholdt
