Mate.
Helping MATE.bike level up their brand experience
![](https://www.datocms-assets.com/73129/1670414146-1.jpg?auto=compress&fm=webp&q=75)
Client: MATE.
Timespan: 2020-2021
Key Focus: Brand
Case video
![](https://www.datocms-assets.com/73129/1670414376-2.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1670414406-4.jpg?auto=compress&fm=webp&q=75)
Color universes for each bike
![](https://www.datocms-assets.com/73129/1670414428-5.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1670415218-25.jpg?auto=compress&fm=webp&q=75)
Companion app
![](https://www.datocms-assets.com/73129/1670415238-26.jpg?auto=compress&fm=webp&q=75)
Customization and checkout
![](https://www.datocms-assets.com/73129/1670414950-10.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1670415257-27.jpg?auto=compress&fm=webp&q=75)
Making every part of MATE as cool as the bike.
Mate X Campaign video
![](https://www.datocms-assets.com/73129/1670414543-8.jpg?auto=compress&fm=webp&q=75)
Optimization of ecommerce experience
![](https://www.datocms-assets.com/73129/1670414563-9.jpg?auto=compress&fm=webp&q=75)
Checkout-flow optimization
Introducing the MATE SUV -- testing out different color ranges early in development
![](https://www.datocms-assets.com/73129/1670414978-11.jpg?auto=compress&fm=webp&q=75)
Copywriting and layout for MATE SUV landingpage
![](https://www.datocms-assets.com/73129/1670415059-12.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1670415079-13.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1670415101-15.jpg?auto=compress&fm=webp&q=75)
Digital ads
![](https://www.datocms-assets.com/73129/1670415134-16.jpg?auto=compress&fm=webp&q=75)
Special Edition Exploration
![](https://www.datocms-assets.com/73129/1670415154-17.jpg?auto=compress&fm=webp&q=75)
Design guide
Packaging Concept
![](https://www.datocms-assets.com/73129/1670415179-18.jpg?auto=compress&fm=webp&q=75)
MATE Apparel
![](https://www.datocms-assets.com/73129/1670415199-19.jpg?auto=compress&fm=webp&q=75)
MATE Apparel exploration
Kudos to
Art Direction / Alexander Spliid
Client Lead / Mathilde Ive
Digital Design / Søren Schrøder
Film / Nikolaj Trane
Film / Christian Wienberg
Design / Mahendra Canaguy
Merch concepts with / Christian Knudsen
Photography / Signifly, Blonde and Yellow
E-commerce / Manyone + Signifly