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Work overview

Mate.

Helping MATE.bike level up their brand experience

Client: MATE.

Timespan: 2020-2021

Key Focus: Brand

While riding bikes might be a given for any Copenhagen-based individual, targeting a global urban audience requires a distinct and persuasive visual profile, storytelling, and a beautiful product line. With an updated brand book, two new brand films, and a new visual universe for the MATE X, MATE S and MATE SUV, the e-bike company has sharpened their profile and successfully launched a series of limited edition designs, global campaigns, and a loyalty universe.

Case video

Color universes for each bike

Companion app

Customization and checkout

Making every part of MATE as cool as the bike.

Mate X Campaign video

Optimization of ecommerce experience

Checkout-flow optimization

Introducing the MATE SUV -- testing out different color ranges early in development

Copywriting and layout for MATE SUV landingpage

Digital ads

Special Edition Exploration

Design guide

Packaging Concept

MATE Apparel

MATE Apparel exploration

Kudos to

Art Direction / Alexander Spliid

Client Lead / Mathilde Ive

Digital Design / Søren Schrøder

Film / Nikolaj Trane

Film / Christian Wienberg

Design / Mahendra Canaguy

Merch concepts with / Christian Knudsen

Photography / Signifly, Blonde and Yellow

E-commerce / Manyone + Signifly

Related work

Auditdata

Clicks with teams, sticks with customers

Client: Auditdata

Partnership Lead: Sofie Henriksen

Timespan: Oct '23 – present

Key Focus: Brand

You can create something remarkable when everyone marches to the same beat. However, aligning a global team of 100+ employees takes time and effort. Auditdata, a leader in hearing care solutions, saw an opportunity to stand out in a tech-focused market by shifting to a more patient-centric approach. Their vision? To deliver the best care experience for people with hearing impairments through innovative hardware and software for audiologists, clinics, and hospitals worldwide. To turn vision into a reality, every part of the organization needed to embrace this new brand-led strategy. A compelling brand narrative and a 360-degree rollout plan, including content production, onboarding programs, sales materials, and internal workshops, powered this transformation. The result? Auditdata has carved out a distinctive market position and fostered a stronger sense of purpose, unifying teams across roles and offices globally.