Redefining influencer marketing
A brand to tackle transparency
Client: Make Influence
Timespan: August – October 2020
Key Focus: Branding
Make Influence wants to turn influencer marketing on its head. Rid companies of their reliance on assumptions, and inspire a new generation of influencers. That’s why they designed a performance-based influencer marketing platform that gives both sides of the equation (influencers and companies) a transparent, honest alternative to traditional setups. Simply put, it’s influencer marketing made fair.
To position Make Influence as the new system for influencer marketing, an upgraded brand identity and website were developed to match their fresh, honest, human-centered vibe.
Creating
a
visual
identity
and
digital
experience
that
positions
Make
Influence
as
a
fresh
and
more
honest
alternative
to
existing
platforms
Combining
confident
copy
with
a
playful
visual
universe
full
of
color,
illustration
and
quirky
doodles.
Kudos to
Client Lead / Patrick Rønning
Digital Design / Søren Schrøder
Brand Design / Alexander Spliid
Copywriter / Gabby Olivas
