When containers are no longer fit for shipping or needed in the fleet, they can be sold off for new purposes. Reuse is great for the environment, but also good business for Maersk. With an increasing number of containers retiring, Maersk had to find a way to handle growing freight volumes. New customer segments became crucial, but were not easily accommodated via previous manual structures. So, a strategy to leverage digital solutions was devised instead.
7 months from contract to launch.