Opening the doors to the danish prisons through technology

Together with Kriminalforsorgen, we created a digital universe that let the viewer explore the everyday life behind the walls of Danish prisons. A mobile-first scenario game of six scenarios based on true events that gave the audience full control over the outcome. All built around different aspects of the job.

Players were put to the test to see if they could make well-considered decisions and become successful prison guards. Once a decision were made, a prison officer took you through a debrief, and ranked your decisions accordingly.

Client:
Kriminalforsorgen
Timespan:
2021
Key focus:
Recruitment campaign

+500.000

Danes played the scenarios

+31.000.000

media impressions in campaign period

4 min

average time spent on campaign

TV ad that led to the campaign site