Findable

The future of property management

Client: Findable

Timespan: January - May 2024

Key Focus: Branding and Website

Already well established in Scandinavia, the property management AI tool, Findable, wanted to expand their reach globally. Findable takes all property-related documents and puts them in one place, sorting through them and using AI to analyse and structure your data. What was once an industry dominated by paperwork then became one that required manual IT input. Findable takes this one step further by introducing an intelligent AI platform that simplifies the process. The Norwegian company felt that their Visual ID needed a makeover to reflect this, with a particular focus on a modern, cool feel and connecting with a variety of property-owners. The result was an elevated brand identity that made documentation feel sexy again. (Sidenote: was documentation ever sexy? Regardless, even if it wasn’t, it certainly is now)...

What was once fax-driven is now AI-driven, and their unique and playful Visual ID reflects their modern approach. Findable’s very sophisticated technology required branding that reflected their cutting edge attitude to tech innovation.

A brand book was also created to reflect visual and rhetorical ID decisions, to ensure that specific guidance is easily accessible for future branding.