Fathom Watches aimed to expand their market presence, increase online sales and attract a broader audience to their showroom, whilst maintaining their brand’s prestige and exclusivity. They wanted to position their brand as a leading authority in unique vintage watches, appealing online to specific audiences through targeted campaigns and keywords searches. To achieve these objectives, a comprehensive growth marketing strategy was developed, centered on paid advertising through Meta (Facebook and Instagram) and Google Ads. Through leveraging these new channels, the results were striking.