Fathom
Vintage Watches
![](https://www.datocms-assets.com/73129/1718027462-newman-jpg.webp?auto=compress&fm=webp&q=75)
Client: Fathom Watches
Timespan: November '23 - March '24
Key Focus: Growth Marketing
Fathom Watches aimed to expand their market presence, increase online sales and attract a broader audience to their showroom, whilst maintaining their brand’s prestige and exclusivity. They wanted to position their brand as a leading authority in unique vintage watches, appealing online to specific audiences through targeted campaigns and keywords searches.
To achieve these objectives, a comprehensive growth marketing strategy was developed, centered on paid advertising through Meta (Facebook and Instagram) and Google Ads. Through leveraging these new channels, the results were striking.
+2720
percent ROI
+30
Booking Requests in 90 days
![](https://www.datocms-assets.com/73129/1718200383-sell_with_fathom.webp?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1718027554-fathom_sub_deboss.jpeg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1718200316-group-4.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1718199698-frame-1.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1718200458-sell_header_image.webp?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1718027571-final_space_shot_b1cccb64-dfb4-45ca-9743-7eec256613d0-jpg.webp?auto=compress&fm=webp&q=75)
Not only were online sales increased exponentially, but Fathom developed a raised brand awareness and were able to attract high-quality leads to their showroom.
![](https://www.datocms-assets.com/73129/1718200728-frame-5.jpg?auto=compress&fm=webp&q=75)
Kudos to
Client Lead / Jamie Vaughan
Growth Marketer / Laura Herrera