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Work overview

Fathom

Vintage Watches

Client: Fathom Watches

Timespan: November '23 - March '24

Key Focus: Growth Marketing

Fathom Watches aimed to expand their market presence, increase online sales and attract a broader audience to their showroom, whilst maintaining their brand’s prestige and exclusivity. They wanted to position their brand as a leading authority in unique vintage watches, appealing online to specific audiences through targeted campaigns and keywords searches. To achieve these objectives, a comprehensive growth marketing strategy was developed, centered on paid advertising through Meta (Facebook and Instagram) and Google Ads. Through leveraging these new channels, the results were striking.

+2720

percent ROI

+30

Booking Requests in 90 days

Not only were online sales increased exponentially, but Fathom developed a raised brand awareness and were able to attract high-quality leads to their showroom.

Kudos to

Client Lead / Jamie Vaughan

Growth Marketer / Laura Herrera

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Oway

Turning ambitions and values into a digital experience

Client: Oway

Partnership Lead: test

Timespan: May ‘24 - Jun ‘24

Key Focus: E-commerce

How do you breathe fresh air into the cosmetics category? You get back to your roots. Italian brand Oway, a pioneer in organic beauty since 1948, is known for its thoughtfully curated in-person shopping experience. However, its digital presence wasn’t delivering the same impact. The aim was to set Oway apart in a crowded market by showcasing its principles of circular agri-cosmetics and advocating a lifestyle in harmony with nature. The new online brand experience reflects Oways’ commitment to sustainability, craftsmanship, and luxury. Words and visuals are carefully crafted and curated to emphasize the sensory elements of the brand as well as capture the essence of Oway’s commitment to ethical luxury—making it not only a treat for the senses but also a window into their world.