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Work overview

Fathom

Vintage Watches

Client: Fathom Watches

Timespan: November '23 - March '24

Key Focus: Growth Marketing

Fathom Watches aimed to expand their market presence, increase online sales and attract a broader audience to their showroom, whilst maintaining their brand’s prestige and exclusivity. They wanted to position their brand as a leading authority in unique vintage watches, appealing online to specific audiences through targeted campaigns and keywords searches. To achieve these objectives, a comprehensive growth marketing strategy was developed, centered on paid advertising through Meta (Facebook and Instagram) and Google Ads. Through leveraging these new channels, the results were striking.

+2720

percent ROI

+30

Booking Requests in 90 days

Not only were online sales increased exponentially, but Fathom developed a raised brand awareness and were able to attract high-quality leads to their showroom.

Kudos to

Client Lead / Jamie Vaughan

Growth Marketer / Laura Herrera

Related work

TRISTAN

Clothing that lasts

Client: TRISTAN

Partnership Lead: Nicklas Ronning

Timespan: Sept '20 - May '21

Key Focus: Rebuild the UX and UI

TRISTAN, one of Canada’s well-recognized clothing brands, observed the need to enhance its ecomm platform to no longer lean on its traditional brick-and-mortar retail sales as its primary source of revenue.  The objective was to migrate their current platform from an in-house custom solution to Shopify, increasing sales while offering their team a more easily manageable and reliable solution. The migration provided the opportunity to renew its UX/UI and optimize purchase flows to meet the needs of a modern audience while maintaining its current loyal customer base. TRISTAN leaned into the fast MVP approach to ensure immediate results and a scalable foundation.